What do you do when the numbers for your company start to trail downward? What about when you’re not getting the attention you used to get from prospective customers, or when you start to realize that your advertising looks a bit generic and old-fashioned? Clearly it’s time to rebrand. Rebranding breathes new life into a company. It makes existing customers sit up and pay attention and attracts the interest of new customers. A new logo, a new look, even a new name — all of these can part of a successful rebranding effort that takes your business into the future. Take a look at these tips to help your rebranding efforts succeed. DETERMINE WHAT PRINT MATERIALS YOU NEED Printed materials are at the heart of your rebranding efforts. Whether you rely on letterhead, postcards, or flyers to reach clients and prospective customers, you’ll need to stock up. Start by thinking of [...]

Letter Sizes - What You Need To Know As a rule of thumb, the main message or headline of your message should always be the largest, easiest to read element on the sign. For maximum impact, it is important to provide letters in an appropriate size for the intended viewing distance. Obviously, the further away a person is, the larger the printed letters should be to maintain the ability to easily read the sign. While a good guideline is that letters should be approximately one inch tall per ten feet of viewing distance, we’ve put together the following chart to aid you with your specific design. Lettering Visibility Chart Letter Height Best Legibility Maximum Distance 3” 30’ 100’ 4” 40’ 150’ 6” 60’ 200’ 8” 80’ 350’ 9” 90’ 400’ 10” 100’ 450’ 12” 120' 525’ 15” 150' 630’ 18” 180' 750’ 24” 240' 1,000’ 30” 300' 1,250’ 36” [...]

In the midst of the current pandemic, many businesses are shutting their doors to prevent the spread of COVID-19, while others remain open so that they can provide essential services. In both cases, the safety of customers, visitors and staff is paramount. We understand the challenges of conveying information in quickly changing circumstances, and stand ready to help any way that we can. If your business or organization remains open, or is functioning under different conditions (eg. virtual), you can notify customers with outdoor banners, a-frames, custom graphics and roadside signs. Ensure visitors can safely navigate your space without compromising their health. Temporary signs can indicate where to collect or drop-off products, remind individuals to practice social distancing, and communicate other safety best practices. SHIFT Design can also assist with creating custom graphics for any other purpose you may have. We are open and able to provide phone and [...]

Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business just trying to get their foot in the door. Why are trade shows important? 10. Visitor Attendance Well, for one, there was an average of 5,211 visitors at the largest conventions and exhibitions in the United States for the year of 2016, according to the Professional Convention Management Association (PCMA). This is up from 4,601 visitors in 2015. When it comes to specific industry trade shows, CES (Consumer Electronics Show) 2017 had a total attendance of 184,279 people, split between industry attendees, exhibitor personnel, and media. Attending shows that have a high amount of visitor attendance gives you a large pool of potential leads, especially as they relate to the other items on this list – leads are important for everything from research to [...]

Vinyl lettering—you might also hear it called cut vinyl—is a grouping of singular pieces that are cut exactly to shape and are applied to a surface as singular pieces rather than a single graphic. So how do you install die cut vinyl lettering? The process is fairly simple when you have the right tools and know what to do. Use our helpful step-by-step guide to walk you through the installation process to ensure your vinyl lettering is properly installed. Needed Tools For Window Installation Before you begin installing, gather the following tools: Glass cleaner (in a spray bottle) Paper towels or a clean, soft and dry rag Plastic card (credit card) or squeegee Masking tape Tape measure (optional) You will also of course need your die cut vinyl lettering graphic, which will arrive in 3 layers: Top layer — Application tape, helps hold your lettering in place for easier [...]